[ MIX'S THANK YOU PROJECT ]
last year the MixFm radio network embarked on a national grass-roots radio and online challenge which encouraged people to say 'Thank You' more often. The 'thankyous' ranged from 'everyday thanks' to local corner store owners, mums, kids and teachers right through to 'goose-bump thanks' to people who had changed or saved someone's life.
The campaign was a huge success consisting of both an on-air and a website component with participants ranging from celebrities to everyday people. This was reflected on-air on our radio stations in Sydney (Mix106.5), Melbourne (Mix101.1), Adelaide (Mix102.3) and Brisbane (97.3Fm). It was also reflected online where we built a massive 'Thank You' gallery where more than 14 000 thankyous were uploaded.
This year's 'Thank You Project' will consist of three weeks of thankyous from everyday people, celebrities and heroes commencing on the 4th May. The on-air 'Thank You' packages will air between 10am-4pm everyday and there will also be a week of pre-promotion starting on 21st April.
The 'thankyous' will be self-contained packages, pre-recorded in studio. Before each record we'll require an outline of the talent's 'Thank You' story and contact details of the person they want to thank so they can be called in during the record to participate.